BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 691	4.5%	42.7%	1	1 046 301	2.6%	79.4%	0.8	2.1%
MoM	6 831	23.9%	41.0%	7.5	4 298 274	25.2%	78.3%	5.9	1.1%
YTD	7 786	-18.6%	41.2%	-9.8	4 889 064	11.8%	78.4%	-2.1	0.8%
MAT	71 639	-31.1%	38.8%	-13.5	40 204 767	-17.7%	75.1%	-6.2	-7.1%
KAPSIKAM
WoW	18 316	0.8%	2.8%	0	11 492 768	1.3%	4.0%	0	1.9%
MoM	79 634	-16.5%	2.9%	-0.2	49 313 502	-11.5%	4.1%	-0.1	-11.7%
YTD	90 047	-0.1%	2.9%	-0.1	55 846 961	56.1%	4.1%	1	4.8%
MAT	870 552	-14.8%	2.4%	-0.4	431 277 055	3.9%	3.0%	0.1	-0.4%
MILDRONATE
WoW	52 709	3.7%	12.6%	0.1	49 797 428	3.1%	15.6%	0.1	5.3%
MoM	203 979	-13.0%	12.3%	-0.5	192 309 932	-9.7%	15.1%	-0.6	-10.3%
YTD	233 914	-9.1%	8.6%	-1.1	220 598 145	20.5%	10.8%	-0.7	2.0%
MAT	2 829 763	-31.8%	9.7%	-3	2 243 778 597	-16.2%	11.5%	-2.4	-10.7%
SULFARGIN
WoW	1 967	-13.1%	0.5%	-0.1	1 379 266	-11.3%	0.9%	-0.1	1.7%
MoM	9 424	-6.2%	0.6%	0	6 473 150	-2.0%	1.0%	0	-4.1%
YTD	10 557	4.7%	0.6%	-0.1	7 270 662	32.6%	0.9%	0	21.8%
MAT	128 259	-7.2%	0.7%	-0.1	74 254 706	1.8%	1.0%	-0.1	5.5%
VIPROSAL
WoW	14 945	1.0%	2.2%	0	8 390 015	-0.1%	2.8%	-0.1	1.9%
MoM	65 056	-12.7%	2.3%	0	35 989 869	-4.5%	2.9%	0.1	-11.9%
YTD	73 541	2.4%	2.3%	0	40 749 164	52.9%	2.9%	0.7	4.2%
MAT	814 193	-23.8%	2.2%	-0.6	330 239 357	-22.6%	2.2%	-0.7	-1.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	7 786	-18.6%	41.2%	-9.8	4 889 064	11.8%	78.4%	-2.1	0.8%
KAPSIKAM	90 047	-0.1%	2.9%	-0.1	55 846 961	56.1%	4.1%	1	4.8%
MILDRONATE	233 914	-9.1%	8.6%	-1.1	220 598 145	20.5%	10.8%	-0.7	2.0%
SULFARGIN	10 557	4.7%	0.6%	-0.1	7 270 662	32.6%	0.9%	0	21.8%
VIPROSAL	73 541	2.4%	2.3%	0	40 749 164	52.9%	2.9%	0.7	4.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	71 639	-31.1%	38.8%	-13.5	40 204 767	-17.7%	75.1%	-6.2	-7.1%
KAPSIKAM	870 552	-14.8%	2.4%	-0.4	431 277 055	3.9%	3.0%	0.1	-0.4%
MILDRONATE	2 829 763	-31.8%	9.7%	-3	2 243 778 597	-16.2%	11.5%	-2.4	-10.7%
SULFARGIN	128 259	-7.2%	0.7%	-0.1	74 254 706	1.8%	1.0%	-0.1	5.5%
VIPROSAL	814 193	-23.8%	2.2%	-0.6	330 239 357	-22.6%	2.2%	-0.7	-1.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 691	4.5%	42.7%	1	1 046 301	2.6%	79.4%	0.8	2.1%
KAPSIKAM	18 316	0.8%	2.8%	0	11 492 768	1.3%	4.0%	0	1.9%
MILDRONATE	52 709	3.7%	12.6%	0.1	49 797 428	3.1%	15.6%	0.1	5.3%
SULFARGIN	1 967	-13.1%	0.5%	-0.1	1 379 266	-11.3%	0.9%	-0.1	1.7%
VIPROSAL	14 945	1.0%	2.2%	0	8 390 015	-0.1%	2.8%	-0.1	1.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	6 831	23.9%	41.0%	7.5	4 298 274	25.2%	78.3%	5.9	1.1%
KAPSIKAM	79 634	-16.5%	2.9%	-0.2	49 313 502	-11.5%	4.1%	-0.1	-11.7%
MILDRONATE	203 979	-13.0%	12.3%	-0.5	192 309 932	-9.7%	15.1%	-0.6	-10.3%
SULFARGIN	9 424	-6.2%	0.6%	0	6 473 150	-2.0%	1.0%	0	-4.1%
VIPROSAL	65 056	-12.7%	2.3%	0	35 989 869	-4.5%	2.9%	0.1	-11.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца